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Made-to- Measure for the Perfect Fit


The Morning Routine

The Morning Routine

It's widely known that the key to improving your surfing is to surf more, but unless it's your full time job (or you have no job), getting in consistently is way easier said than done. Surfing on the regular requires a lot of planning, prioritizing, and discipline. 

The surfers we admire most possess a self-motivation in and out of the water, regardless of where or when they started surfing. Their determination can be observed in their surf rituals, which reveals a lot about their character.  

To inspire your own determination, we created the "Routine" video series to showcase the routines of three different surfers. From dawn patrol to crowded Malibu first point to daddy duty, each surfer's journey is as unique as they are, but they have one thing in common: they're moving forward and definitely not staying still.